A love for horses gives birth to ProChaps as a business

Hi there,

My name is Emelie and I am lucky enough to be part of a family business called ProChaps. ProChaps is a company that specializes in the design of technical halfchaps and fullchaps.

Let me start out by explaining this post. As a consumer myself, I find I am most attached to the brands who stand behind a clear lifestyle that represents their personal and product beliefs consistently. Sometimes I find it difficult to get a sense of exactly who the humans are behind a brand. Hence, this post.

I am an equestrian and I believe that our industry can be even greater than it is today by promoting healthy relationships between horse and riders worldwide.

Horses will perform for you either via respect or fear, why not choose respect? The journey to the ultimate friendship between horse and rider starts with respect, while it may take more time than a more forceful and disrespectful alternative… it’s important to keep in mind that it’s not about the destination, it’s about the journey.

Riding has always been an escape for me. The younger version of self was obsessed with the adrenaline rush I got from competing in Eventing… cross-country obviously being the most exciting thing ever for me. As I grew older life got more intense and my obligations outside of the barn took over. As previously highlighted in my last post (a re-post from our ambassador Shelby Dennis), money played a huge part in what riding became for me.

As a kid in to my early teenage years I was lucky enough to be supported financially by my family. I spent everyday at the barn, following my coach around like a love sick puppy – eager to learn anything and everything about horses (and jumping). I was fearless.
When I was 11 my parents got divorced which meant the selling of our country home and a whole new chapter of life (one that left little time for horses). I felt lost, without my foundation and I struggled to define myself in a world without horses.
I continued to ride but it was very different – less consistent, less time to focus on competing. So I stopped competing at the age of 15 (I had reached Training level in Eventing).
Over the years horses were always on my mind, my coach was nice enough to let me ride anything she had in her fields (from the most green to the most experienced). University took a lot of my focus and so did paying my way through school, paying for an apartment, having a social life and working. Horses lost their number one spot in my life.
Now, at the age of 29, I am so lucky to have the ability to help grow ProChaps. A family business that specializes in equestrian legging equipment. I look forward to adding my own flavor to industry by reinforcing the importance of love over ribbons. Horses are so magical – it’s only when something is taken away from you that you realize their importance for your soul.
Take a step back and remember – these animals do not have to work for you, they do it from the kindness of their hearts.
Learn more about ProChaps here: http://buff.ly/2bI6OSk
What’s so special about ProChaps? http://buff.ly/2bI7ZRT#prochaps #halfchaps #fullchaps #equestrian #horsebackriding #bethechange

Equestrian Sport: Designed by humans for horses.

What is my vision for our sport by the time the 2020 Equestrian Olympics roll around? Call me a visionary but in the great words of Jim Wofford (Olympic rider and coach):

“Our sport should be designed by humans for horses.”

Many articles have been written recently highlighting the concern of horse welfare as well as the levels of danger equestrianism as an industry is reaching collectively.

“Despite ongoing safety concerns, equestrian sport is one of the 25 core sports recommended for inclusion in the 2020 Games. But there should be no debate about the need to improve its safety. Alarm bells rang in 1999 when five event riders in the UK and one in the US died following falls at jumps.”

In the true nature of the line “Designed by Humans for Horses”, clear steps are coming to light that we, as humans with critical thinking power, can take in order to protect not only the horses safety in the future but, by proxy, ours as well.

Read on for some interesting studies that may pave the way to positive change…

“One of the most important factors in clearing a jump successfully is the rider’s ability to judge where to take off, how high to jump and how to land safely. Eye-tracking footage collected from Olympic show-jump rider Tim Stockdale demonstrates how maintaining a steady point of gaze on the approach to a jump is one of the skills of an elite rider. On the final page of the FEI cross-country course design guidelines is a list of points to consider “from the horse’s perspective”. “Risky” jumps may in fact be hard for the horse to see clearly. For example, the reflective layer at the back of the horse’s eye will increase the dazzle effect of water. As noted in our comparative review of horse and human vision, some fence designs may challenge not only the athletic skills of the event horse but also the visual judgement of the animal, which has safety implications for both horse and rider.” (http://buff.ly/2b1c0xP)

Concern for the welfare of horses is on the minds of many. The review of our sport from the point of view of the horses as well as focusing on improving the skills of riders, could be a step in evolving our sport in a positive direction.

Let’s start to design our sport with the horses perspective in mind.

The choice is ours… what’s your thoughts?

‪#‎prochaps‬ ‪#‎closerconnection‬ ‪#‎forthehorse‬ ‪#‎synergy‬ ‪#‎equestrian‬‪#‎betheirvoice‬

Sources are as follows:
Article information: http://buff.ly/2b1c0xP
Photo taken from: http://buff.ly/2b1dok0
ProChaps: http://buff.ly/2bxKSFv

British Dressage, a statement made about Helmets at the Olympics.

The Olympic Games are a prime way to highlight and showcase sports. The equestrian sport has had some proud and some not so proud moments in the spotlight. I wanted to take some time today to focus on an extremely beautiful movement brought on by the British Dressage Team about wearing a helmet.

“The British Dressage Team is currently in the process of defending its Olympic gold medal, and yet, still made time to make quite the fashion statement. Each of the four riders–Charlotte Dujardin, Carl Hester, Fiona Bigwood and Spencer Wilton–will compete in hard hats or helmets.

Wilton explained the decision immediately after his test this morning on Super Nova II, which notched 72.68 and put him in a tie for the lead after the morning session.

“We had a bit of a team chat before we came out here and we just felt, it’s on such a big stage and it’s such an important thing that we all wanted to wear our hats (helmets)—our hard hats with our chin straps—and try and set an example hopefully, to everybody.” (http://buff.ly/2bi5zJ6)


ABC news recently highlighted an article (http://buff.ly/2bi70ae) that found in the database, 45.2 percent of TBI (traumatic brain among adults were related to horseback riding, dwarfing the other causes. The second-leading cause of sports-related traumatic brain injury was falls or hits from contact sports like football and soccer, but that accounted for just 20.2 percent of TBIs.

The proof is in the data… wear a helmet.

#prochaps #mindyourmelon #wearahelmet #equestrian